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Virgil Reality
Content, Customer Experience and Technology
I’m available for one-off projects, contracting and I’m open to full time roles. I have an excellent portfolio showing delivery, skills and long-term experience.
I can create excellent customer-facing and internal content (written and visual). I can manage projects, products and documentation. I can develop products and services with customer experience (CX) and user experience interfaces (UX).
With expertise in coding, integrations, and analytics, I can deliver insights that inform decisions. I streamline processes and support continuous technology improvement.
Check out my portfolio and see what I can deliver for you. Click Here for testimonials.
Below are some of the things I can do for you.
I can deliver
Content Development and Strategy
I can deliver:
- Writing: I can write Articles, Advertising, Scripts, Whitepapers, Grants and Proposals, Case Studies, Product Requirements, Product Releases, Public Relations, Technical, Help Content, App Copy, and SEO.
- Graphic Design: I can create Concepts, Advertising, Brand Identity, Logos, Signage, Posters, Display, Print and Digital Assets.
- Online: Website, eCommerce, Product Descriptions, Categorised Data.
- Sales and Marketing: I can develop Sales Stories, Presentations, Mission Statements, Elevator Pitches, Unique Selling Propositions, Taglines, Branding and Identity.
- Management: Strategy, Research, Collaboration and Calendar.
- Technology: Content Management Systems, Dynamic and Static Sites, Markdown.
- Multimedia: Video Editing, Audio Editing, AI Voiceovers.
Customer Experience
I can deliver:
- Customer Experience: I can research, strategise and document Customer Needs, Journeys and Behaviours, Loyalty, Pain Points, Sales Funnel, Service Design, Product Features, Engagement and Interaction.
- User Experience Design: I can create Interface Design, Design Frameworks (Ontology, Atomic Patterns) using Figma/FigJam.
- User Testing and Feedback: I can conduct Usability Testing and Gather Feedback to shape product features.
- Adapting: I can measure using Tagging, Analytics, Data Insights, Feedback Loops, Data Dashboards and Reports.
- Project Management: I can provide Documentation, Collaborate with teams and suppliers, Poll stakeholders and Solve Problems.
Coding and Technology
I can deliver:
- Online: I can work with Websites (Content Management and Static), Customer Relationship Management (CRM), Digital Advertising Technology, Analytics, Automation, Agile, eCommerce, Database, Multimedia, Digital Experiences, Prototyping, AI Workflow, Social Media, Product Requirements and Project Management.
- Code tools: HTML, CSS (inc. Bootstrap and Tailwind), JavaScript, Golang/Gin, PHP/MySQL, CPanel, Google Cloud, Python, GitHUB, Jira, Docker, BigQuery, Visual Studio Code.
- Product Prototyping: I can build interactive product prototypes in Figma. I can define product roadmaps and timelines.
- APIs and Integrations: I can integrate YouTube, Maps, Analytics, Google Ads, TagManager, Monday.com, Rest, JSON, and other 3rd Party tools.
Vertical Experience
Telephony, banking and finance, advertising and media, publishing, FMCG, retail, classifieds (jobs, cars and houses), social networks, entertainment, education, healthcare and insurance.
Some brands I’ve worked on
Google, Oracle, CommBank, Kikkoman, Disney, Paramount, City of Melbourne, Inchcape, Toyota, Mastercard, NRMA, News Corp, Tourism Australia, ADMA, Tag Heuer, BankOneAmerica, FleetBoston Financial, Vodafone UK, NAB, Telstra, Sydney Morning Herald, TheAge, Claude Neon, ANZ, Franklin Templeton, IBM, AT&T, Virgin, Australian Ballet, Medibank Private, Oohlala, Sheraton, Greater Union, Docklands, American Express US, HSBC Hong Kong, Ssangyong, Liberty Oil, Ticketek, KPN Dutch Mobile, CareerOne.com.au, Domain.com.au, Drive.com.au, Channel 7, Foodland, TrueLocal, Cisco, Swisscom, BT, Telecom Italia, AAMI, AMP, Wells Fargo, Fairfax, Westpac, Citipower.com.au, Pfizer, Volvo, Unilever, BRW, Rolls Royce, BHP, Austrade, Fat Prophets, MyCareer.com.au, City of Charles Sturt, Seek, Carsguide.com.au, Crikey, Bata, Cabots, Coca Cola, Timberland, Officeworks, Country Road, Seppelts, Nissan, Nintendo, Merck Sharp Dohme, Mirvac, Abercrombie and Kent, Stuart Alexander and more.
Please email virgil@virgilreality.com.au or call +61 0405 129 049
Articles by Virgil Reality
Do you need design thinking?
Well it’s not graphic design and it’s not content creation. In both cases that’s an antiquated notion, that these are pure disciplines, in a commercial sense. They are not separate functions delivered by separate non-integrated entities. We’re not talking about the art or beauty of things, we’re talking about the totality of design. How design is applied in a commercial enterprise.
Fifty Percent AI
It’s over halfway through 2024 and AI disruption is in full swing. It’s still overhyped and pretty much mislabelled. “AI” is the buzzword that has replaced “Online” in the mouths of “everyone with a mouth”. I’m going to cover some of the AI trends and topics that might give us a clue.
Embracing the Suck
You suck. AI sucks. Change sucks. We always want new technology to work as well as mature technology. We’ve moved on from the bugs we had to endure, and the enormous social change that occurred. How do we cope with this?
Are you an IT Failure?
Jim Johnson (founder of the Standish Group) undertook research on IT project failure. This was in 1994. Jim and his team wanted to find out what was the cause of project failure and find ways to reduce it. By 2006 they had amassed a huge amount of data. In their 1994 report, they found that 84% of projects failed or had challenges.
Paint It Black AI Workflow
Recently, I’ve been putting together some material for a friend’s band tour to Vietnam and Cambodia. This has been a great opportunity to try another AI Workflow experiment.
AI Survivor. A practical guide
Now that the AI revolution is here, the clock is ticking for you and/or your business. The potential for job displacement, business disruption and increased competition is high. What should you be thinking about to adapt, innovate, and thrive, in this brave new digital world?
Thankyou!
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